Interactive Technologies

Interactive technologies such as Augmented (AR) and Virtual Reality (VR) will allow users to access, process and deliver information in more natural, efficient and less intrusive ways, providing enhanced and personalised experiences.

Advances in interactive technologies will directly impact a larger number of European industries ranging from the cultural and creative industries, manufacturing, robotic and healthcare to education, entertainment and media, enabling new business opportunities.

The challenge is to forge a competitive and sustainable ecosystem of European technology providers in interactive technologies.