Sam Butler

Sam Butler's picture
Real name: 

Main profile

Professional title: 
Programme Manager/Project Manager
Organisation name: 
Bridgit, S.P.C.
Organisation type: 
IT Consultancy/Development
United States
Early Adopters Selection Criteria: 
Hi-tech Start-ups & SMEs
Which of the following NGI values are you championing?: 
Human-centric. Citizen co-design. Participatory. Communities using environmentally-friendly and sustainable resources, e.g. energy
Control over personal data. Value extraction from protected personal data
Privacy-by-design approaches. Privacy-aware tools
Interoperability and standardisation. Interoperability testing. Key enabling technologies: 5G, IoT, cloud, big data, cyber security
New applications and services across industry verticals and public sector. Socio-economic impacts
Innovations for creativity, culture, education and research (also NGI Award winners)
Clusters and hubs on NGI-related technologies. Small business opportunities. Research spinouts
Women innovators in the NGI space



Early Adopters

Short Description: 

As part of Bridgit, S.P.C., I'm running a project called Crowdfact2020 -- an experiment to determine how news publishers, fact checkers, and audiences can work together to combat misinformation and fake news in real-time.

Empowered by a universal web overlay, audiences will be able to flag misinformation (and refute it with reliable sources) as soon as an article is published. These updates will be visible to publishers, fact checkers, and other readers utilizing the overlay, so they can internalize the new information and respond immediately.

Crowdfact2020 will experiment with additional trust-enhancing tools, such as Truthiness Scores. After aggregating all public information that concerns a piece of digital content, we can use machine learning to model the accuracy and validity of the content in question -- and display this Truthiness Score to publishers and audiences alike.

We expect Crowdfact2020 to (a) reduce the current response time on misinformation from 13 hours to a matter of minutes, and (b) provide a model for stabilizing and protecting the digital information landscape in advance of the worldwide 2020 election cycles.

On a personal note, my name is Sam. Previously, I led development on the project

Proove is a discussion platform where users can earn money for sharing high-value content and commentary.

We developed an ecosystem where users have -- (a) robust incentives for posting/validating quality content, and (b) robust disincentives for posting/validating low-quality content -- in order to elevate the quality and validity of information across the ecosystem.

Proove was built as a solution to the burgeoning problems of misinformation, echo chambers, and junk media in the online space.

Our objective was to empower a splintered online community to share valuable information, collaboratively validate it, and move forward with a cohesive understanding and an improved worldview.

Crowdfact2020 addresses a similar set of challenges, empowering the online community (audiences and publishers alike) to collaboratively improve the quality of information across the Internet.

I've also led the project, which identifies critical information relevant to public policy (reputable polling data, corporate financial ties) and empowers constituents to echo that information to their communities and representatives.

The objective was to improve the quality of information surrounding public policy discussions -- for both the politicians crafting those policies, and the voters electing them.

Similarly, the Crowdfact2020 project was designed to protect the integrity of public bodies in the face of growing misinformation threats, and it also empowers the online community to share important information about key public issues.

NGI solution(s) used by your organisation: 

Distributed Ledger Technology - Holochain
Artificial Intelligence
Browser overlay technology
Machine learning
Self sovereign identify


Member for
2 weeks 4 days