The power balances between providers and users created by IoT and Big Data needs to be framed by European values, as discussed at the workshop on Personal Data Spaces and Privacy.
IoT is an opportunity but also creates a concern regarding privacy. Cloud solutions may well be an opportunity for Education and Business but they are also seen as a potential major threat for Privacy, Security and Surveillance. Could this be a space for designing interventions to support new business? This was explored in the large-scale survey of European citizens, titled Citizen Engagement and Media Campaign on the Next Generation Internet.