Everyone has the right to deserve respect for his or her private life, home and communications. Trust is the key driver for human interaction. Identity and reputation are characteristics which should be an intrinsic part of the internet infrastructure, yet any such unbiased shared infrastructure is lacking. Market-driven mechanisms in this already are opaque and predatory, and tend to reinforce already problematic market imbalance and unfairness. In addition, these produce undesirable side efects such as passive profiling and exposure to corporate surveillance. In order to secure end-user rights, the NGI needs to create decentralised internet-wide identity mechanisms, distributed reputation options and ensuring viable means of extending end-of-life of software and software-enabled devices. A better protection of users starts with the ability to distinguish users from each other. The goal is to improve the trustworthiness of the Internet and the sustainability of software and devices making use of it, which builds the levels of trust for the Internet to be levered in innovation.
Furthermore, there is a need to look for the alternatives of naming system.The DNS system is known to leak a lot of detail about the behaviour of users to third parties, including public DNS operators and wifi hotspot operators (and since these are known to be very unsafe, to anyone). DNS is regularly used as a tool of censorship and in some cases surveillance. A dual strategy of hardening at the one end and shifing to fundamentally more secure and private solutions at the other is recommended.